Wine subscriptions have become one of the easiest ways to discover new wines without ever stepping foot in a store but the prices can vary wildly. Some clubs hook you with a cheap first shipment, only to surprise you with high monthly fees later. Others are transparent, fair, and offer exceptional value from the start.
In this guide, we’ll break down how much a wine subscription really costs, what’s typically included, and what to watch out for before you commit.
Average Cost of a Wine Subscription
So, how much is a wine subscription, really?
Most wine subscriptions fall between $50 and $100 per shipment. But your total cost depends on a few factors:
How many bottles you get
Wine quality (table wine vs premium selections)
Whether shipping is included
Frequency (monthly, bi-monthly, quarterly)
Here’s a general breakdown:
| Subscription Type | Price Range | Bottles Included |
|---|---|---|
| Budget | $45–$60 | 2 bottles |
| Mid-Tier | $60–$90 | 2–3 bottles |
| Premium | $100+ | 2–6 bottles or a full case |
Want to compare value-focused options? Check out our guide to the most affordable wine clubs delivering great wine for less.
What Does a Wine Subscription Include?
Every wine club offers something slightly different. Here’s what’s usually included in the cost:
Expert-curated wine selections
Tasting notes or food pairing suggestions
Shipping (sometimes)
Gift messaging options
Club perks (discounts, first access, exclusive wines)
Some clubs deliver just the wine. Others add content, pairings, or even access to exclusive events. You’ll want to look for value beyond just the bottle.
For a detailed breakdown by club type, see our guide on wine club membership cost and what you actually get for the price.
To understand the range of options by price, check out our Wine Club Gifts by Budget.
For a special touch, consider sending a Wine of the Month Gift to friends, family, or clients.
And if you’re exploring gift options, our Best Wine Gifts roundup is a great place to start.
Hidden Fees to Watch Out For
Here’s what can make a wine subscription more expensive than it looks:
❌ Shipping Fees
Some clubs don’t include shipping, adding $10–$20 per order. That’s a major bump to your real cost.
❌ Introductory Bait Offers
The $39 “first box” sounds great… until your second shipment is $89 with no warning.
❌ Cancellation Restrictions
Avoid clubs that require phone cancellations, long-term commitments, or charge fees to stop your subscription.
Transparent Pricing at Cellars Wine Club
At Cellars, we believe you should know exactly what you’re paying for no games, no surprises.
Here’s what our wine subscriptions cost:
| Club Name | Price Per Shipment | Bottles | Shipping |
|---|---|---|---|
| Premium Club | $49 | 2 | Free |
| Sweet Club | $55 | 2 | Free |
| Red Trio Club | $65 | 3 | Free |
| Sparkling Club | $69 | 2 | Free |
| Organic Club | $69 | 2 | Free |
| 90+ Point Club | $79 | 2 | Free |
| Premium Case Club | $139 | 12 | Free |
| Sparkling Case Club | $299 | 12 | Free |
| 90+ Point Case Club | $369 | 12 | Free |
Free Shipping Always
Skip or Cancel Anytime
No Bad Bottle Guarantee
What’s the Best Wine Subscription for the Money?
That depends on your goals:
Want variety? Go with the Premium Club
Prefer smooth and fruity wines? Try the Sweet Club
Love reds? The Red Trio offers 3 bottles per month for just $65
Hosting or gifting often? Go big with a Case Club
Not sure? Take our Wine Club Finder Quiz
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FAQs About Wine Subscription Costs
Are wine subscriptions cheaper than buying in-store?
Often, yes. Especially when shipping is free and bottles are hand-picked for value.
Is a $50 wine subscription worth it?
If it includes shipping and delivers good wine consistently absolutely.
What’s a good price for 3 bottles a month?
Look for clubs offering 3 bottles for $60–$75 with shipping included.
Do I need to commit long-term?
Not with Cellars. You can order once, or subscribe and cancel anytime.
Final Thoughts: How Much Should You Pay?
The real question isn’t just “how much is a wine subscription,” but what are you getting for your money?
The best wine clubs are upfront with pricing, include free shipping, and deliver great bottles consistently. Skip the bait-and-switch clubs and choose one that’s built for trust.
According to Bon Appétit, you can typically “expect to pay anywhere from $50 to $150 (or more) per shipment, depending on the quantity and quality of the wines you want to sample” — a solid benchmark to compare subscription offers against.
